Nonprofit Forum: Nonprofit Marketing 101 (Wednesday, June 03, 2026)

Wed, 03 Jun 2026 13:30:00 GMT

Nonprofit Forum

Nonprofit Marketing 101

Wednesday, June 3rd, 2026 | 8:30 AM to 12:30 PM

D.J. Bordini Center - 5 N. Systems Drive, Appleton WI

Nonprofit marketing often lands on the plates of already busy staff, volunteers, and board members, leaving many teams unsure where to focus their limited time and resources. In this practical, hands-on session, our facilitator, Erin Ter Beest of Crane Crest Communications, will help nonprofit leaders bring clarity and structure to their marketing so they can reach more people without adding to their overwhelm.

Participants will learn how to:

prioritize what matters most,
strengthen core efforts like mail, social media, fundraising and donor communications,
and build simple systems that make marketing more manageable.

Who Should Attend:

This session is ideal for nonprofit staff, board members, and volunteers who want clearer direction, greater confidence in their marketing decisions, and realistic strategies they can implement right away.

About the Facilitator:

Erin Ter Beest, Marketing Strategist & Founder - Crane Crest Communications

With more than 20 years of experience working in and alongside nonprofits, Erin helps organizations cut through overwhelm and build clear, sustainable marketing approaches that support their mission. Known for her calm, practical style, she focuses on starting with clarity and purpose, so marketing feels manageable and meaningful. Erin also leads C3 Marketing for Nonprofits, a community that supports nonprofit leaders with strategy, tools, and guidance.

Registration Fee:

$25 per person for individuals within the NPLI service area (Outagamie, Calumet, Shawano, Winnebago and Waupaca Counties)
$35 per person for individuals outside NPLI's service area

**If you're unsure whether you're within our service area, please email NPLI before making your payment.**

Refund Policy:

All registration fees are non-refundable. However, if an event is cancelled or postponed, the following conditions apply:

Event Postponement: If NPLI postpones an event, registrants will not receive a refund of the registration fee. If you are unable to attend the new date, you may send someone in your place. All registrants will be notified via email immediately if an event is postponed.
Event Cancellation: If NPLI cancels an event, registrants will receive a full refund of the registration fee. The refund will be credited to your Wild Apricot account for use towards future sessions. All registrants will be notified via email immediately if an event is cancelled.

Leadership Roundtable: Building Board Advocacy & Communications (Thursday, June 25, 2026)

Thu, 25 Jun 2026 13:30:00 GMT

Leadership Roundtable

Building Board Advocacy & Communications

Thursday, June 25th, 2026 | 8:30 AM to 10:30 AM

Community Foundation for the Fox Valley Region

4455 W. Lawrence St., Appleton, WI

One of the key responsibilities of being a board member is to serve as an advocate for the organization on whose board you sit. This free roundtable is designed for nonprofit board members and leaders who want to strengthen board engagement through clear, confident, and authentic communication. Facilitated by Michelle Dejno, Executive Vice President of O'Connor Connective, we will explore what effective board advocacy really looks like, how to equip board members with simple messaging tools, and how to build a culture of consistent communication that feels natural, not scripted.

Program Outcomes:

By the end of this session, board members will:

Understand their role as mission advocates (not marketers)
Have 2-3 clear messages they can confidently share
Commit to at least one realistic advocacy action

About the Facilitator:

Michelle Dejno, Executive Vice President of O'Connor Connective

Michelle joined the O'Connor Connective team in 2018 with more than 25 years of experience in strategic marketing communications - as an executive, a consultant, a facilitator, and an educator in industries such as retail, education, health care, hospitality, entertainment, financial services, and telecommunications as well as nonprofit organizations.

As Executive Vice President and project manager at O'Connor Connective, Michelle offers strategic guidance for clients, including leading feasibility and voice of customer research, developing communication plans, and overseeing implementation to achieve those plans' goals. Michelle is passionate about helping you craft your story and find creative, effective ways to share it.

To read Michelle's full bio, click here.

Registration Fee:

Leadership roundtables are free to nonprofit organizations within the NPLI service region of Outagamie, Calumet, Shawano, Waupaca, and Winnebago counties.

Roundtable attendance is capped at 40 participants to allow space and time for sharing. Priority attendance is given to organizations within the NPLI service region. If you are not located in the counties listed above, your registration will be placed on a waitlist pending space availability. You will be notified one week prior to the roundtable if there is capacity.

Nonprofit Leadership Initiative upcoming events

Nonprofit Forum: Nonprofit Marketing 101 (Wednesday, June 03, 2026)

Leadership Roundtable: Building Board Advocacy & Communications (Thursday, June 25, 2026)